Redbox DVD rental prices going up

The $1 a day rental is no longer $1. Redbox recently announced that the daily rental fees are going up from $1 to $1.20. According to Redbox the fee hike is primarily due to the higher debit card fees which went in effect on October 1st.

Redbox said in a statement on its website. “This is the first time in eight years Redbox has raised our daily DVD rental price.” Redbox will continue to charge $1 for the first day of each DVD rental during a promotional period from October 31st through November 30th, though additional days will be charged at the new rate of $1.20 per night. Rates for Blu-ray ($1.50 per day) rentals and video game rentals ($2 per day) are not affected by this change.

I wonder if 20c hike in daily rental would mean lost customers for Redbox?!?

Source: Redbox FAQ