Tuesday, October 25, 2011

Television might be Apple's next big product

Steve Job's biography revealed the last thing he was working on was a full blown Apple TV. Author Walter Isaacson writes that Jobs told him he'd finally figured out a way to make a TV practical. He said it would wirelessly synch with other Apple devices. "It will have the simplest user interface you could imagine," he told Isaacson. "I finally cracked it."

Apple has made a product called Apple TV, a set-top Web-streaming box that competes with rival Google TV and independent offerings like Roku and Boxee. But compared to hits like the iPhone and iPad, it has largely underperformed, leading Jobs last year to acknowledge that Apple TV has "never been a huge hit."

In September, Apple slashed its price from $299 to $99, but even that hasn't made the service a household name.

Analyst Brian White of Ticonderoga Securities issued a report titled "A Full-Blown Apple TV Is On The Way.". The report talks about $100 Billion opportunity for Apple in the smart TV market.

Source: CNN


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